About us

MEET HARUKA · FOUNDER & MASTER EDUCATOR

"Went viral for Korean lash lift but outgrew it. So I built something better."

5 years as a technician. 3 years as an educator. Trained across both Western and Asian countries. Fully booked days the moment I went private. Sold-out trainings in the first year. I am here to set a new standard in this industry globally — and offer the education it has been ignoring.

The belief that built HRK Artistry

Your skill is the heart of your business.

After 5 years in the industry and training technicians — both beginners and experienced artists, I keep seeing the same pattern. Artists getting too lost chasing new techniques and trends just to stay relevant. Spending way too much time on socials at the wrong stage of their journey, trying to get bookings.

But the real reason your income is somehow never sustainable is always the same — people stop choosing you.

Why?

You lack knowledge and skill. And this usually means a lack of foundation.

Going back to the beginning isn't a step backwards. It's where true mastery is made.

My Journey

Mastery built across four countries.

New Zealand

From client to artist — became obsessed with lash and brow artistry

My lash tech at the time encouraged me to start this career and something clicked in that moment. I started doing lash extensions on my friends for fun after my first certification but wanted to learn more. From there I worked across multiple salons in New Zealand where I expanded my skills to lash lift (which is now my signature service and brows) — a Kiwi-owned business, a Chinese-owned business and a Vietnamese-owned business — each one expanding my perspective on technique, standards and what it truly means to deliver results.

New Zealand

Became a Korean lash lift trainer

Towards the end of my contract with a salon, I was offered the opportunity to reconstruct their lash lift application and become their lash lift trainer for the entire team and their paying students. That was the moment I saw a potential in myself to possibly teach others and build a career around it.

South Korea · Vietnam · Japan

Trained internationally

I packed my bag and took my training across Asia. I had already established myself as a senior artist — but I wanted to do better, and wanted more for myself. Each country had its own philosophy and technique which made me really refine my craft. I absorbed all of it, and started to see the importance to keep going back to the basics. That is the very foundation of what I teach to other artists now. I was also extremely inspired by their dedication towards this artistry and the quality of work they were providing.

New Zealand

Went private — Built a fully booked business in under a year

I built a boutique lash and brow studio and Korean Lash Lift Academy and grew it into a fully booked business very quickly. Not through social media (I stopped posting on socials after 6 months just because I really didn't need to) — through the quality and consistency of the results. That proved the point: skill is the business.

JAPAN

Closed my books. Went back home.

I shut down my studio in NZ and moved back home temporarily to build HRK Artistry, helping other fellow artists to rebuild their foundation.

In early 2027, I will be returning to client work and in-person training full-time. For the year of 2026, my full focus is on growing this platform — I will not be taking any in-person training enquiries unless something special comes up.

A LETTER FROM HARUKA

YOU ARE THE ARTIST

If you're reading this, You are exactly the kind of artist HRK Artistry was built for.

You're not looking for shortcuts. You're curious — and you know there is always more to learn. You care deeply about your craft. You show up fully — for every client, every time.

Thank you for being here, I will see you inside xx

Haruka Ota

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